Local Gems

The best trips are not just about where you sleep. They are about the winery you find on a back road, the coffee shop where the owner learns your name, the farm stand with tomatoes still warm from the sun.

Local Gems is where Northern Michigan’s favorite local businesses live: wineries, coffee shops, breweries, bakeries, farm stands, and one-of-a-kind shops, all gathered in one place and browsable by town, right alongside the North’s short-term rentals.

Own a local gem?

If you run a place locals love, register your shop here. Listing is free, and your page links straight to your own website, so guests find you directly.